Recently, I have been seeing the same quote over and over again in my daily readings. It’s in my trade journals, my social media posts, and my daily business readings. It is stirring up several thoughts and feelings that I need to voice.
As of right now, insurance agents are in an uphill battle to gain more ground as a necessity in the insurance industry. I, we are battling against the major insurance giants that spend millions of dollars on advertising to gain market share.
What few fail to realize is that not all insurance is created equal. Every insurance company is different. An insurance company has several different types of policies for the same purpose. And pricing is specific to the person requesting coverage. Insurance is not a one size fits all.
Can you imagine if your underwear was a one size fits all? What if cars were sold as, one size fits all?
Sounds kind of crazy doesn’t it? So why would insurance be one size fits all?
That being said, how is the discerning insurance buyer suppose to know what they need and execute the appropriate policy on their own? They wouldn’t and they shouldn’t have to.
That is where insurance professionals like myself come into to play. We don’t have millions of dollars to create fancy ads using a lizard with an Australian accent. What we have is knowledge and experience and your best interests at heart. We live and breathe insurance on a daily basis. Our job is to help you determine your needs and get you the right policy at a price you can afford.
So what is this quote that is bring all of this to the forefront…
“Premium is what you pay, value is what you get.”
What value is your insurance company providing you?